About Us
Bringing local voices to the forefront — connecting communities, informing citizens, and inspiring action.
Who We Are
Our Mission & Reach
Crossroads Media (CRM) is the premier Republican media services firm, specializing in advertising strategy and placement for political candidates, issue advocacy organizations, and trade associations. On behalf of its clients, CRM has planned and executed over $200 million in political media buys at the national, state, and local levels.
Our team has supported campaigns in every state, working with candidates at all levels of elected government, including President, Governor, U.S. Senate, U.S. Congress, State Attorney General, State Supreme Court, Secretary of State, State Senate, State House, and City Council. In addition to individual campaigns, CRM has worked closely with major Republican organizations such as the Republican Governors Association, the Republican National Committee, the National Republican Senatorial Committee, and the National Republican Congressional Committee.
Our Strategy & Expertise
Crossroads Media brings unmatched experience in planning and negotiating media placements across a full spectrum of platforms, including network and spot television, national and local cable, radio, internet, print, and outdoor advertising. We use trusted data tools like Nielsen, Scarborough, Stellar, and Arbitron to ensure each media buy is efficient, targeted, and cost-effective.
To further refine our targeting, we overlay county-level voter turnout data with television DMAs and radio metros, allowing for deeper strategic insight, particularly in cable and radio. Beyond political campaigns, Crossroads Media also supports national energy and financial groups by promoting their legislative priorities in Washington, D.C. and across the country, offering the same level of strategy, precision, and execution that defines our political work.